Years of professional experience
✦ The DOGFORMA philosophy ✦
Breed-specific care begins with trust
DOGFORMA is an intimate breed-specific grooming and Hand Stripping salon where coat structure, temperament and your usual home-care routine all shape the service.
Founder of DOGFORMA
Anastasia — groomer and handler
I specialise in wire-haired breeds, but also work with other breeds, choosing practical care and haircuts to suit the coat, lifestyle and owner’s preferences.
I prepare dogs fully for shows: coat, shape, presentation and ring work. My experience as both groomer and handler helps me consider the whole dog, from coat structure to appearance and movement in the ring.
Show experience
Experience proven in practice
From breed-specific Hand Stripping and coat preparation to working with dogs at shows.
Dogs prepared
Dog show events
Why DOGFORMA
Not “just shorter”, but the shape that suits your dog.
Never forced
We watch the dog’s reactions, take breaks and adapt our pace.
Individual care
We choose the technique, shape and products to suit the dog’s coat type and lifestyle.
Price agreed in advance
Before we begin, we discuss the scope of care and agree the price.
How a visit works
Four calm steps
Introduction
We discuss the breed, coat condition, behaviour and the result you would like.
Choosing the care
We select suitable care: Hand Stripping, a haircut, complete care or a deshedding treatment.
Appointment
We work by appointment, without rushing or unnecessary waiting.
Home-care advice
We explain how to maintain the result at home and when to plan the next visit.
Before the first visit
Important answers in advance
How long is the visit?
Usually 2–3 hours. The exact time depends on the service, the dog’s size, coat condition and how familiar they are with grooming.
May I stay?
For the consultation, yes. During grooming, most dogs are calmer without their owner, but we always discuss exceptions.
What should I bring?
A lead, favourite treats and information about allergies or health considerations.
What if my dog is afraid?
We allow more time, begin with an introduction and adapt to how the dog is feeling. If stress becomes too intense, we take a break or stop.
How do I get the price?
When booking, tell us about your dog and include a photo if you wish. We will provide an initial price estimate and agree the final price before work begins.
How often should we visit?
It depends on the coat type, usually every 4–8 weeks. After the first visit, the groomer will suggest a convenient schedule for your dog.
First introduction
Let us discuss the coat and the right care
Send a photo of your dog. Anastasia will assess the coat, recommend a technique and give you a price indication in advance.