Years of professional experience
✦ The DOGFORMA philosophy ✦
Breed-specific care begins with trust
DOGFORMA is an intimate breed-specific grooming and Hand Stripping salon where coat structure, temperament and your usual home-care routine all shape the service.
Founder of DOGFORMA
Anastasia — founder of DOGFORMA and Hand Stripping specialist
I specialise in breed-specific Hand Stripping and preserving the natural structure of wire coats. For every dog, I select a technique based on breed, coat condition, temperament and lifestyle.
I work gently, without rushing or one-size-fits-all solutions — from the first introduction and everyday care to professional show preparation.
Show experience
Experience proven in practice
From breed-specific Hand Stripping and coat preparation to working with dogs at shows.
Dogs prepared
Dog show events
Why DOGFORMA
Not “just shorter”, but the right breed shape
Good grooming does not disguise a dog — it helps them look natural, move freely and feel confident. That is why every visit begins with a conversation about daily life, sensitivities and realistic home care.
We work by appointment and never schedule several dogs with one groomer at once. Your dog owns the appointment: no crates, noisy queue or rushing.
After the service, you receive a concise groomer’s report and personal advice. We keep a care record so the next result is even more precise and predictable.
Never forced
We watch the dog’s signals, pause when needed and adapt the pace.
Coat-specific
We choose technique and products instead of using one routine for every dog.
No hidden extras
We confirm the programme and price before the service begins.
How a visit works
Four calm steps
Introduction
We discuss breed, coat condition, behaviour and the result you would like.
Choosing the technique
We determine whether Hand Stripping, a breed-specific trim or complete care is the right choice.
Calm appointment
We work by appointment, without crates, queues or several dogs being handled at once.
Home-care advice
We explain how to maintain the result and when to plan the next visit.
Before the first visit
Important answers in advance
How long is the visit?
Usually 2–3 hours. Exact timing depends on size, coat and how familiar your dog is with grooming.
May I stay?
For the consultation, yes. During grooming, most dogs are calmer without their owner, but we always discuss exceptions.
What should I bring?
A lead, favourite treats and information about allergies or health considerations.
What if my dog is afraid?
We allow more time, begin with an introduction and stop if stress becomes too intense.
How do I get the price?
Send a photo, breed, weight and desired result. Anastasia will quote before booking.
How often should we visit?
On average every 4–8 weeks. After the first visit, the groomer will create a schedule for your dog.
First introduction
Let us discuss the coat and the right care
Send a photo of your dog. Anastasia will assess the coat, recommend a technique and give you a price indication in advance.